Steve Jobs in my opinion is the king of marketing. He not only introduces new products into the marketplace with the same intensity as a evangelical preacher, but he brings excitement and fun to the world of technology. Once being kicked out of the company he founded, he formed NextStar. This company was thought to be in competition with Apple. Then jobs found out about pixar which was at the time owned by director george lucas. Steve not only turned pixar into a powerful entity in hollywood, he changed the way we see and think about movies. His return to Apple sparks great marketing and advertising and it's annual MacWorld Conference is the highlight of the year for tech geeks like me! For anyone studying marketing take a look at the way Steve introduces products to the audience and you will understand concepts such as the Big Idea, Branding, and Positioning.
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