Wednesday, January 9, 2008

Jay-z and Apple


As you may already know, there are some speculations about Jay-z and Steve Jobs forming a record label. This could become a big advantage to the techology sector seeing that the music industry has taken a blow. Music downloads and piracy has caused the record busines to suffer losses from cd sales and concert attendance. Jay-z's recent album "American Gangster" was only available in the store, you were not able to legally download the content. I think Jay-z has learned that if you can't beat them, then join them. Recently artist has avoided traditional record labels and have signed with starbucks, live nation, etc. These are all avenues to not only shy away from the record labels but to increase product awareness(starbucks, wal-mart) and even concert attendance.




Steve Jobs is a genius when it comes to marketing a brand. What he has done at apple since his return has not only been spectacular but has helped the stock price reach $200. Jay-z is great with branding hip-hop as something more than music but a lifestyle. It will be interesting to see these two minds come together to form a record label. This was going to happpen sooner than later and if done correctly will change the industry forever.

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